Customer Stories — Esko.ai | Real People Intelligence ROI

Lumon

Accounting Services · ~100–200 employees · Primary outcome: Revenue — Lead Generation

Revenue Lead Generation Growth Company

14X

ROI month 1

230

qualified leads

€130K

new deals closed

<1wk

payback period

The Situation

Customer feedback was being collected. Leads were hiding inside every survey — and nobody was capturing them.

What Changed

Esko added a lead generation step to Lumon's existing feedback flow. Promoters were identified automatically and asked for referrals. The sales team received warm, pre-qualified leads with context — and followed up within 24 hours.

The Result

230 qualified leads. €130,000 in new deals in month 1 alone. 14X ROI. Payback in under a week.

"Within the first month of using Esko, we closed €130,000 in new deals from leads we collected directly through customer feedback. This proved that surveys aren't just for research — they're a lead generation engine."
— Lumon representative

Doorway

Home Services / Marketplace · Growth-stage · Primary outcome: Reputation — Google Reviews

Reputation Google Reviews Revenue Risk Foresight

125X

reputation ROI

100+

5-star reviews

4.2★

up from 2.3 stars

+35%

website conversion

The Situation

Doorway's customers were happy. Nobody outside the company knew it. A 2.3-star Google rating was costing them deals every week. They were months from shutting down.

What Changed

Esko deployed monthly feedback campaigns that identified satisfied customers and automatically guided them to leave a Google review at peak satisfaction. In parallel, the same flow captured referral leads from the same promoters.

The Result

100+ authentic five-star reviews in 6 months. Rating to 4.2 stars. 35% higher website conversion. Revenue recovered. Bankruptcy avoided.

"Six months before, we were discussing shutting down. Esko gave us a clear way to prove that our customers actually loved us — by collecting their stories. When we had 100+ five-star reviews, everything changed."
— Doorway CEO

Easoft

Enterprise SaaS · €1M → €10M ARR · Primary outcome: Retention — Long-Term Growth

Retention CX + EX Revenue Risk Foresight

10X

ARR growth 5yr

58%

CAGR (vs 17% avg)

NPS 80+

maintained throughout

30%

growth attributed to Esko

The Situation

Easoft was growing but churn was unexplained. Product decisions were based on internal assumptions. CX and EX were measured in isolation, if at all.

What Changed

Monthly CX + EX feedback, cross-analysed with product data. Every month: root causes found, fixed, and verified. A compounding intelligence loop that got more precise with every cycle.

The Result

10X ARR growth over 5 years. NPS 80+ at every stage of growth. Easoft's CEO credits Esko with 30% of that growth.

"Esko didn't just help us measure customer experience. It helped us understand WHY our best customers stayed and our at-risk customers were leaving. That insight let us make better product decisions every single month. Five years later, we've grown 10X."
— Easoft CEO

Lapin kumi

Manufacturing & Distribution · Established growth company · Primary outcome: Retention + Reputation

Retention CX + EX Risk Foresight

NPS 80+

maintained 5+ years

5+ yrs

active relationship

Early

signals before metrics

The Situation

Lapin kumi needed a continuous pulse on customer and employee satisfaction as the company scaled — not a one-time measurement exercise, but an ongoing intelligence rhythm.

What Changed

Esko became the monthly feedback layer. Signals surfaced early. Problems were addressed before they compounded. The feedback loop became part of how the company operated, not a separate initiative.

The Result

NPS 80+ sustained over five consecutive years. Profitable growth maintained throughout. A company that can confidently say it knows what its customers are thinking — before the numbers say otherwise.

"Esko has been our early warning system for five years. We don't wait for problems to show up in our metrics. We fix them before they get there."
— Lapin kumi representative

Metric	Result
Customer recommendation rate	98.3%
Average ROI — lead generation use case	14X+
Average ROI — reputation use case	125X+
Longest active customer relationship	5+ years
NPS maintained by long-term customers	80+

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