How Esko Works

People Intelligence — From What's Happening to Where You're Heading

Esko connects what customers and employees know to what your business data shows — delivering prescriptive foresights executives can act on.

Product Walkthrough Hindsight → Insight → Foresight flow — full platform view
Stage 1 Hindsight

Get a Complete Picture of Your Business — Operational and Human

Your BI tells you what happened. But it only shows half the picture — the operational half. The other half lives in the minds of your customers and employees. Without it, every decision is based on incomplete information.

💬
Feature
Conversations That Uncover Root Causes
Traditional surveys ask fixed questions and collect fixed answers. AI interviews adapt. Follow-up questions branch based on what the respondent says — extracting the reasoning behind the score, not just the score itself. Qualitative depth at quantitative scale.
Natural conversational flow — not rigid multiple choice
Follow-up questions adapt based on each response
Themes and root causes extracted automatically
40% higher response rates vs. traditional surveys
Use case: NPS follow-up, exit interviews, onboarding experience, product discovery, recruitment screening
💬
AI Interviews Adaptive interview interface — branching follow-up questions
📡
Feature
Every Feedback Signal. One Platform.
Customers and employees communicate across many channels. Esko centralizes every signal — surveys, review sites, support tickets, CRM events — into a single people intelligence layer connected to your business data.
Surveys via email, SMS, web embed, and in-app
CRM sync (Salesforce, HubSpot, Pipedrive)
Review aggregation (Google, Trustpilot, G2)
Support ticket analysis (Zendesk, Intercom)
Use case: Centralize all customer and employee feedback in one place — no more siloed data streams
📡
Multi-Channel Unified feedback collection — all channels in one view
🔗
Feature
Operational and People Data — Side by Side
Connect your revenue metrics, churn data, and product usage to your feedback signals in real time. Esko's BI layer makes the operational picture visible alongside the people picture — so you're never looking at one without the other.
Connect revenue, churn, product usage from your existing stack
Enrich customer records with feedback history
Real-time dashboards combining operational and people data
BI and People Intelligence visible side by side in every view
Use case: Know what's happening operationally — and who is saying what about it, simultaneously
🔗
BI Integration Operational + People data dashboard — side by side view
🎯
Feature
The Right Questions to the Right People
Not every question belongs in front of every customer or employee. Esko triggers feedback based on behavior, routes it to the right cohort, and schedules ongoing loops — so every measurement is precise and well-timed.
Target specific customer or employee cohorts
Trigger feedback based on behavior (churn risk, NPS drop, purchase event)
Schedule recurring feedback loops by account, tier, or region
Segment by any CRM dimension
Use case: Send the right questions to the right people at the right time — without manual campaign management
🎯
Smart Segmentation Cohort targeting + behavioral triggers dashboard
Stage 2 Insight

Reveal the Root Causes Hidden Behind Your Numbers

Most companies have feedback data. Few can connect it to their business metrics and extract the root causes that actually explain what's happening. Esko does this automatically — across every data stream, with statistical confidence on every correlation.

🔀
Feature
Connect Every Data Stream
The Cross-Analysis Engine runs correlations across all connected data streams simultaneously — finding the relationships between what customers say, what employees say, and what your business metrics show.
Connect customer complaints to revenue changes
Link employee sentiment to customer satisfaction scores
Correlate feedback themes with churn, LTV, product adoption
Statistical confidence scores on every correlation
Use case: Revenue dropped 15%? See exactly which experience failure is driving it — with statistical evidence, not a hypothesis
🔀
Cross-Analysis Multi-stream correlation view — CX × EX × BI signals
🔍
Feature
Stop Treating Symptoms
Esko identifies root causes — not just symptoms. Cascading effects are mapped: onboarding friction leads to low NPS, which leads to enterprise churn. Every root cause is prioritized by frequency and business impact.
Automatic root cause identification — statistical + LLM reasoning
Cascading effect mapping (onboarding friction → low NPS → enterprise churn)
Themes prioritized by frequency and business impact
Root cause extracted in minutes, not weeks of analyst work
Use case: Stop treating symptoms. Find the root cause and fix it — before it compounds
🔍
Root Cause Root cause tree with cascading effects mapped
🧭
Feature
Know How You Compare
Internal signals only tell part of the story. The Market Intelligence layer adds external context — competitive benchmarks, industry trends, and market signals — that contextualizes your people data against the world outside your company.
Competitive benchmarks (your NPS vs. industry median)
External context that sharpens interpretation of internal signals
Competitor movement mapped against your feedback themes
Market signals reveal whether your experience gap is widening or closing
Use case: Know whether your experience gap vs. competitors is expanding or closing — before they act on it
🧭
Market Intelligence Competitive benchmark overlay — your NPS vs. industry
🔔
Feature
Catch Problems Before They Become Churn
High-value customers shouldn't escalate silently. Esko monitors in real time and alerts your CS team the moment a VIP account shows negative signals — giving you the window to act before the situation compounds.
Alert teams when VIP customers give negative feedback
Notify CS when churn risk spikes above threshold
Trigger workflows in Slack, Microsoft Teams, and email
Escalate critical signals automatically — no manual monitoring
Use case: Catch the problem 60 days before it becomes a churned customer
🔔
Alerts VIP alert panel — churn risk threshold triggers
Stage 3 Foresight

Prescriptive Recommendations — Quantified Before You Act

Most tools give you data. Some give you insights. Esko gives you foresight — prescriptive, prioritized, and calibrated to your strategy. Not just what to fix. What the outcome will be if you fix it — before you commit.

📋
Feature
Action Plans, Quantified Before You Act
Esko doesn't deliver reports. It delivers action plans — ranked by impact and feasibility, with predicted ROI attached to each recommendation before you execute. Every prescription is aligned to your organizational constraints via the XW layer.
Concrete next steps — not vague insights or dashboard observations
Prioritized by business impact and feasibility
Predicted ROI for each action, quantified upfront
Aligned to organizational constraints via eXecutive Wisdom layer
Use case: Walk into your Monday leadership meeting with a ranked action plan and predicted outcomes — not a slide deck full of data
📋
Prescriptive Foresights Ranked action plan — predicted ROI per recommendation
🤖
Feature
Executives Ask Questions. Esko Answers.
Ask any question about your business in plain language. Esko queries all connected knowledge — BI, People Intelligence, Market Intelligence — and returns an answer in seconds, with sources and statistical confidence attached.
Natural language question input — no SQL, no BI skills required
"Why is churn up in Q4?" → answered in seconds
Cites specific data sources and shows statistical confidence
Available to any executive — not gated behind a data team
Use case: Any stakeholder, any question, any time — answered in natural language with evidence
🤖
AI Agent Natural language Q&A — "Why is churn up in Q4?" answered
📊
Feature
Insights Delivered Automatically
Esko generates and distributes role-specific reports on your schedule — without anyone building them manually. CEOs receive revenue impact summaries. COOs receive operational detail. CS teams receive account health updates.
Auto-generate reports for every stakeholder role
Role-specific framing and depth per audience
Scheduled delivery — weekly, monthly, quarterly
Exportable in PDF, PowerPoint, and email formats
Use case: Distribute intelligence across your organization without anyone spending time building reports
📊
Auto-Reports Role-specific report preview — CEO / COO / CS views
📈
Feature
Prove the Value With Hard Numbers
Track which prescriptions were implemented. Measure actual outcomes against predicted outcomes. Feed results back into the Foresight Engine to improve accuracy over time. Show leadership the compounding value of People Intelligence with evidence.
Track which prescriptions were implemented vs. skipped
Measure actual outcome against prediction for every action
Results feed back into Foresight Engine accuracy
Cumulative ROI dashboard — demonstrate value to leadership
Use case: Show your board, CFO, or investors the measurable return from People Intelligence — not just anecdotal improvement
📈
ROI Tracking Predicted vs. actual outcomes dashboard — cumulative ROI
The Foresight Engine

The Technology Behind the Foresight: Four Intelligence Layers, Compounding Accuracy

The Foresight Engine integrates four intelligence layers. Any layer is a valid starting point — and every layer you add sharpens the foresight.

BI
Business Intelligence
What Is Happening
Your operational data. What's happening in numbers. The Foresight Engine uses BI as the factual foundation — and connects it to the human layer to explain why those numbers are moving.
PI
People Intelligence
What People Are Thinking
What customers and employees are actually thinking. Surveys, AI interviews, open-ended feedback — processed at scale to extract themes, root causes, and sentiment signals. The layer that explains the numbers.
MI
Market Intelligence
Where the Market Is Heading
External context. Competitive benchmarks, industry trends, market signals. The layer that contextualizes your internal picture against the world outside — revealing where your gaps are widening or closing.
XW
eXecutive Wisdom
What Is Actionable for Your Organization
Not a data stream — your judgment, strategy, priorities, and authority. The layer that determines what actually gets done. Esko delivers foresight. eXecutive Wisdom decides how to act on it — and ensures prescriptions are feasible within your organizational reality.

XW is the most powerful layer — it is the only one that determines execution. No algorithm replaces executive agency — Esko amplifies it.

The Compounding Effect

Layers Active Intelligence Type Accuracy Level
Any single layer Descriptive — what's happening Baseline
Two layers Diagnostic — why it's happening Significantly sharper
Three layers Predictive — what's likely to happen High
All four (BI + PI + MI + XW) Prescriptive foresight within strategic constraints Maximally actionable

Powered by patented methodologies, cutting-edge AI, and experienced experts who ensure results. The Foresight Engine is the reason Esko gets smarter the longer you use it — and more valuable the more layers you connect.

Beyond Surveys

People Intelligence That Goes Beyond Feedback

Esko was built for CX and EX intelligence. But the same platform — AI interviews, cross-analysis, prescriptive foresights — applies to use cases most platforms weren't designed for.

🚀
Lead Generation
Automatically ask promoters (NPS 9–10) if they'd refer others. Collect warm leads directly from your feedback flow — inside the same conversation where they told you they were happy.
How It Works
Promoter identified from feedback
Referral prompt delivered automatically
Qualified lead captured with context
Routed to sales for same-day follow-up
Lumon: €130K in new deals, month 1 · 14X ROI · payback under a week
Reputation Management
Guide happy customers to leave Google reviews automatically. Build your online reputation from the inside out — from customers most likely to leave an honest, positive review.
How It Works
Satisfied customer identified
Review request delivered at peak satisfaction
Customer guided to Google review page
Review volume and rating tracked automatically
Doorway: 100+ reviews in 6 months · 2.3→4.2 stars · bankruptcy avoided · 125X ROI
👥
Recruitment Screening
Use AI interviews for candidate screening. The same conversational interface that uncovers root causes in customer feedback applies to structured candidate assessment — at scale, with consistency.
How It Works
Candidate invited to AI interview
Adaptive screening with follow-up questions
Themes and signals extracted automatically
Hiring team receives structured summary
Reduces time-to-interview and improves candidate quality before the first human touch
Integrations

Integrates With Your Existing Stack

Esko delivers People Intelligence where you already work — connected to your CRM, BI tools, communication platforms, and support systems.

CRM & Sales
Salesforce
HubSpot
Pipedrive
MS Dynamics
BI & Analytics
CSV Export
Full REST API
Tableau ↗
Power BI ↗
Communication
Slack
MS Teams
Email
Support & Reviews
Zendesk
Intercom
Google Reviews
Trustpilot

↗ = On roadmap — Q2/Q3 2026

Security & Compliance

Enterprise-Grade Security — Built In, Not Bolted On

🔒 Data Security
AES-256 encryption at rest
TLS 1.3 encryption in transit
EU data residency available
Privacy by design
🛡️ Privacy & Compliance
GDPR compliant
CCPA compliant
Anonymization options
Right to deletion
📜 Certifications
SOC 2 Type II — Q2 2026
ISO 27001 — Q3 2026
SSO / SAML
⚡ Reliability
99.9% uptime SLA
Automatic backups
Disaster recovery
24/7 monitoring
Pricing

Transparent Pricing for Every Stage

Three tiers. No hidden costs. All plans include a dedicated Customer Success Manager. Pricing discussed in demo — scoped to your company size and goals.

Tier 1
Growth
For companies starting to measure CX and EX and capture immediate Reputation, Revenue, and Retention outcomes.
Includes
Surveys & AI interviews
Basic cross-analysis
CRM integration
Lead generation flow
Review management
Dedicated CSM
Tier 3
Enterprise
For companies that want a strategic People Intelligence partner embedded in their executive workflow.
Everything in Professional, plus
CS-led analysis delivery
XW layer configuration
Executive workshops
Custom integrations
SOC 2 & ISO 27001
Dedicated senior CSM
Book a Demo

Ready to See the Foresight Engine in Action?

Book a 30-minute demo. We'll show you Hindsight, Insight, and Foresight in a live walkthrough — customized to your industry and company size.

No credit card required 30-minute commitment 98.3% recommendation rate